Teaching

More than 10 years training C-level executives and students in important Spanish business schools such as The Valley, ISDI, EADA, ESADE, and ENAE. My confession is that, during the process, I have also learned from them. More than 2.000 people during more than 100 classes of Marketing and E-commerce. Watching the growth of this number of professionals is an indescribable pride, as I see profiles that start from a lack of knowledge in the subjects make marketing and sales plans... (and if they don't pass the final project, they're not my students!). To all of them I owe a debt of gratitude for being awarded the Best Teacher Award at The Valley several times. See you at the next one?

In addition to training in business schools, I have had the opportunity to give in-company training in companies in Spain, Portugal, England and France. Tailored to facilitate new competencies to teams that have wanted to transform digitally and apply new marketing strategies in their plans.

Training and case studies

From strategic approach to implementation

"Data-driven. ROI oriented. A practical and results-oriented methodology"

1

Put the consumer at the center of the equation

Let them buy through their preferred channel... but buy from me

2

From macro to micro and back to macro

We understand the sector, where we are and how we're going to compete

3

Sales channels

DTC ecommerce, B2C, B2B, marketplaces, social shopping, retail, etc.

4

State-of-the-art

What AI tools and current processes are used to achieve results with the lowest time-to-market