2026
Ecommerce as a growth lever for your business
Evento Ruben Turienzo, Madrid
Let's make your digital business grow.
I'm in!
Teaching & keynotes
On stage, with you
Over a decade between business-school classrooms and conference stages. Hit play—and if you want tailored programs or where I teach, head to Teaching.
More than 20 years of Marketing & Ecommerce
Latest events
2026
Ecommerce Think Tank
Fundación Ibercaja
2026
Panel: Ecommerce Confidential: the leaders' strategies nobody dares to share
Agencia: We are Sinapsis
2026
Impulsa! Course 2026 edition
FEM Coliving
2025
Panel: latest trends and tools in Artificial Intelligence applied to ecommerce
Fundación IberCaja
2024
A look at the future of retail: unified commerce strategies to improve customer experience
Ecommerce Tour - Gijón
2024
Generational transition in Ecommerce
Digital 1to1, Benidorm
2023
Girona Tourism Board: trends in digital marketing
Girona
2022
How to sell successfully on marketplaces
Retail Future - Valencia
2022
What is behind the fashion ecommerce giant Shein
Programa Popap IA, 3Cat
Hello, world!
I'm JC, and I work in marketing, ecommerce and local commerce.
Through my consulting services, I have contributed to the growth of small businesses, local commerce, and large multinationals through effective digital strategies that increase online revenue.
And as a trainer, I have taught hundreds of entrepreneurs and professionals in digital marketing and e-commerce, helping them adapt to the digital world.
Methodology
There is no magic or secret formula. All businesses can sell online in a profitable and compatible way with the rest of sales channels. My 4-step method summarizes in:
FAILING TO PLAN IS PLANNING TO FAIL
1
Customer-centric
The budget for acquiring customers is not infinite. So let's think about who our customer is and what they are looking for, to prioritize them in our plan.
2
Process planning
Selling online is scalable... if our processes allow it. It's not about reinventing the wheel, but doing what our competitors probably already do... and then doing it better.
3
Results prioritization
Perfection is the enemy of good. We can make 1.000 improvements in our online store, so let's choose the ones that will give us the highest cash flow at the beginning.
4
Value proposition review
Your products are sold by many more stores just a click away. So how do we make customers choose us?.
Marketing Director
More than 50 TV ads in brands like Just Eat, Media Markt or Verse, the TV ad is just a result of the Marketing plan. The merge of 2 brands (Just Eat and La Nevera Roja, main food delivery companies in Spain) or a No-TAX-Day, require months of planning in order to achieve historical results.
Ecommerce Director
From selling churros online, to delivering Lladró porcelain pieces from Valencia to China by WeChat, my passion leads me to ask myself what can't be sold through digital channels. With a good strategy, there are no limits!
Business Schools
Teaching
More than 10 years training C-level executives and students in important Spanish business schools such as The Valley, ISDI, EADA, ESADE, and ENAE. My confession is that, during the process, I have also learned from them. More than 2.000 people during more than 100 classes of Marketing and E-commerce. Watching the growth of this number of professionals is an indescribable pride, as I see profiles that start from a lack of knowledge in the subjects make marketing and sales plans... (and if they don't pass the final project, they're not my students!). To all of them I owe a debt of gratitude for being awarded the Best Teacher Award at The Valley several times. See you at the next one?